Understand The Nature And Purpose Of Campaigns

MISSION
Children In Need's mission is to make a positive change to the lives of disadvantaged children and young people across the UK. The people who run the Children In Need charity hope to get adults and parents to support the children in the UK by donating their money which will go towards the help of the disadvantaged children. Children In Need get popular celebraties and well known people to come and perform in their studio and raise money. Members of the public also contribute to raising money, by doing bake sales, face painting, and a variety of other activities. Thousands of of schools across the country help raise money by holding Children In Need Day (CINDY), this is where children can pay a pound, and come to school in fancy dress.

HISTORY
The BBC's first broadcast appeal for children was a five-minute radio programme on Christmas Day in 1927. It raised £1,143 and the proceeds were shared with four prominent children's charities.

The first televised appeal was the 1955 'Children's Hour Christmas Appeal', presented by Sooty and Harry Corbett. The Christmas Day Appeals continued on TV and radio right up until 1979, raising a total of £625,836.

In 1980 the appeal was broadcast on BBC One in a new telethon format. It captured the public's imagination to such an extent that the donations increased dramatically and broke the million mark for the very first time.

Pudsey made his television debut in 1985 when Terry Wogan introduced the new, brown cuddly mascot to the audience. He proved very popular and returned as Children in Need's official logo the following year with his design amended to that of a yellow bear with a red spotted bandage.

In the two decades which have followed, countless cuddly bears have been sold to raise money for the charity. Apart from a party hat worn in 2004 to celebrate the telethon's silver jubilee, Pudsey has remained very much the same. But a 2007 revamp gave Pudsey a fresh new look and brighter colours in time for the 28th annual BBC Children in Need Appeal.

SUCCESS
The Children In Need charity has considerably successful, last year was the 30th BBC Children in Need Appeal and they raised a record breaking £39 million, which is a massive amount of money if you think the first year they only raised £1,143. They raised this big amount of money by everyone all over the UK contributes and helps raise money by also holding games and competitions of which the money goes towards charity.This year, Children in need have so far raised £18,098,199!! and its still rising!!